Privacy Policy

AURALiC has created this privacy policy to demonstrate its commitment to the privacy of its customers and users. This privacy policy applies to this website, including the portion of the website accessed by AURALiC customers and users (collectively, the "Web Site"), and the service offered by AURALiC, including through use of the AURALiC Lightning DS App (the "Service"). By using this Web Site and the Service or by transmitting information to us by email or other electronic means, you agree to this privacy policy.


We may change and update this privacy policy from time to time, so you should check back to this page for the updated policy. For any significant changes affecting your personally identifiable information, we will post a more prominent notice to the Web Site of the change. If you disagree with any change, you must stop using the Service.

Otherwise, we will consider your continued use to be acceptance of the change.


AURALiC collects different kinds of information through the Web Site and the Service, and uses this information in different ways.

Non-Personally Identifiable Information. When you visit the Web Site we collect certain demographic information (such as your IP address, type of Internet browser and operating system you use, pages viewed, the URL that you visited before you came to our Website, and the URL to which you next go) in order to understand how users navigate through the Web Site and to improve your experience using the Web Site.

Personally Identifiable Information. If you sign up for the Service or use the Service or send email or other communication to AURALiC, we may retain those communications in order to process your inquiries, respond to your requests and improve our Web Site and Service. In registering for the Service, we need to get some information from you (like name, title, e-mail address, telephone number, credit card or other means of payment, etc.). When using the Service, you may be asked for additional information to help identify you. All of this information used to specifically identify you is called "User Information" in this privacy policy. We only collect User Information that you provide to us or have given us permission to collect. When you use our Service, we collect certain demographic information (such as the date and time when you use AURALiC streaming product) in order to understand usage patterns and to improve your experience using our Service. From time to time, we may also collect information via online surveys or polls. Participation in these surveys or polls is entirely voluntary and you may easily decline to participate. 

We use the User Information in order to process the application, to provide the Service to the customer and users and to otherwise communicate with you as a customer or user regarding the Service. Please keep in mind that we reserve the right to send you certain communications relating to your use of the Service, such as service announcements, notices about new features or information on the Service, administrative messages and communications regarding your account, without offering you the opportunity to opt out of receiving them. We also may use the User Information to provide advertisements from AURALiC or its partners to you, but you will have the opportunity to opt-out of these communications. With your permission, we may send you emails about our store, new products and other updates.

From time to time, you may receive offers through AURALiC from other businesses. These offers may require you to provide information to them if you choose to accept their offers. You should remember that these offers are made by the businesses themselves and not by AURALiC. You should always be sure to read the terms of service and privacy policies of these businesses before providing any information to them so that you can understand their intended uses for your information. AURALiC may receive information from these regarding your response to their offers so that AURALiC may better tailor your user experience.

Aggregated Information. AURALiC may also analyze and compile information on patterns of usage of the Service. This information is collected in aggregate form, without identifying any user individually. We may use this information to improve the Service and provide this information to third parties for marketing purposes.

Cookies. Like most websites, we use cookies and similar technologies to provide users an efficient experience in using the Website as well as certain web analytics tools for the purpose of analysing your use of the Website and the Service, compiling reports on the Website and the Service activity for AURALiC and providing AURALiC other services relating to activity on the Website and the Service.

Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.
_session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).
_shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits
_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.
cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.
_secure_session_id, unique token, sessional
storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.

Children’s Privacy. The Web Site and the Service are intended for adult users, and AURALiC does not knowingly collect personal information from anyone under 17 years of age.


We generally do not share with any third party User Information in a way that would personally identify you. However, we may do so in the following circumstances:

(a) as part of a merger, acquisition or any form of sale of some or all of AURALiC assets or business,
(b) to our service providers and other contractors for the purposes of providing Service to us (such contractors are prohibited from using User Information for any other purpose),
(c) for bill collection;
(d) to resolve customer disputes or inquiries;
(e) in the unlikely event of insolvency, bankruptcy or receivership in which your personal information would be transferred as one of AURALiC’s business assets; and
(f) where we are legally obligated to disclose information to the government or third parties for the purposes of national security, law enforcement or other issues of public importance.

We may aggregate information and data about you and your use of the Web Site and Service and provide such aggregated information and data to advertisers and for marketing or promotional purposes. In these circumstances, we do not disclose information that could be used to personally identify you.

AURALiC is potentially liable for onward transfers to third parties of personal data of citizens and residents of the European Union or Switzerland received pursuant to Privacy Shield.

Access by AURALiC, its distributors, or authorized third parties, or their respective employees and consultants to any personal information you provide is limited to only information necessary to provide the business service offered and to allow employees or consultants to perform their duties.


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.
If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards. You should keep in mind that the Web Site and Service are run on software, hardware and networks, any component of which may from time to time require maintenance or experience problems or breaches of security beyond our control and for which we are not responsible.


This Web Site may contain links to third party sites. In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.
As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.
Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service. Access to any other Internet site linked to this Web Site is at the user’s own risk and AURALiC is not responsible for the accuracy or reliability of any information, data, opinions, advice or statements made on these sites. AURALiC provides these links merely as a convenience and the inclusion of such links does not imply an endorsement.


We will try to update your User Information as we become aware of changes. However, we will be able to serve you best if you update your User Information or notify us of any may submit a written request for changes to (or errors in) your User Information by contacting AURALiC Customer Service at the addressed below. You can update your User Information through the Web Site, Lightning DS or if you are unable to access that information for any reason, you listed below. In order for us to serve you best, please provide your name, phone number, mailing address, and e-mail address when contacting us.


AURALiC is a global company which operates its Website and Service through servers located in a number of countries. If you select a country in Europe as your country of residence, your personal data is hosted on servers within the European Union.

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no. We will need to access or view your personal data, (including your name, full address, email address, telephone number, security question and information about your streaming device), via a secure network from the United States in order for AURALiC to provide you with our support services or to troubleshoot any issues to improve our support services. In order to develop and improve our products and services for users, and to provide statistical information to third parties including, but not limited to, government bodies, utilities and auto manufacturers. AURALiC will transfer certain data back to the United States (including date and time when you use your streaming device). We may also need to access information via a secure network from the United States for financial accounting purposes. By registering for an account and submitting your personal data you consent to the transfer, processing and/or storing of your personal data on servers located in the United States, and acknowledge that the level of data protection in the United States is not necessarily equivalent to the level of data protection within the European Union and the European Economic Area. We will take necessary steps to ensure that your personal data is treated securely and in accordance with this Policy.

How do I withdraw my consent?
If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at or mailing us at:
AURALIC (Beijing) Co., Ltd.
1F, Building No.17, No.1A Chaoqian Road, Beijing, 102200, China


The Web Site is controlled and operated by AURALiC (Beijing) Co., Ltd. By choosing to visit our Website, use our Service or otherwise provide information to AURALiC (Beijing) Co., Ltd, you agree that any dispute over privacy or the terms contained in this Privacy Policy will be governed by the laws of China. Any dispute arising from or relating to this Agreement shall be arbitrated in Beijing, China; provided that this sentence shall not apply to you if you are a citizen or resident of the European Union or Switzerland. The arbitration shall be administered by JAMS in accordance with its Comprehensive Arbitration Rules and Procedures, and judgment on any award may be entered in any court of competent jurisdiction. If the Parties agree, a mediator may be consulted prior to arbitration. All claims shall be brought in the parties’ individual capacity, and not as a plaintiff or class member in any purported class or representative proceeding. The prevailing Party in any dispute arising out of this Agreement shall be entitled to reasonable attorneys’ fees and costs; provided that this sentence shall not apply to you if you are a citizen or resident of the European Union or Switzerland.


AURALiC complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Frameworks as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union and Switzerland to the United States. To learn more about the Privacy Shield program, please visit

With respect to personal data received or transferred pursuant to the Privacy Shield Frameworks, AURALiC is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, AURALiC may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

In compliance with the EU-US and Swiss-US Privacy Shield Principles, AURALiC commits to resolve complaints about your privacy and our collection or use of your personal information. European Union or Swiss individuals with inquiries or complaints regarding this Policy should first contact AURALiC's Privacy Administrator at:

Privacy Department, 1F, Building No.17, No.1A Chaoqian Road, Beijing, 102200, China

AURALiC has further committed to refer unresolved Privacy Shield complaints to JAMS, an alternative dispute resolution provider located in the United States. If you do not receive timely acknowledgement of your complaint from us, or if we have not addressed your complaint to your satisfaction, please visit for more information or to file a complaint. The services of JAMS are provided at no cost to you. Citizens and residents of the European Union or Switzerland also have the possibility, under certain conditions, to invoke binding arbitration for complaints regarding Privacy Shield compliance not resolved by any of the other Privacy Shield mechanisms. For additional information go to

Finally, as a last resort and under limited circumstances, EU and Swiss individuals with residual privacy complaints may invoke a binding arbitration option before the Privacy Shield Panel.


Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.
Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
For more insight, you may also want to read Shopify’s Terms of Service ( or Privacy Statement (



You can contact us by email at or write to us at: AURALiC (Beijing) Co., Ltd. Attn: Customer Service, 1F, Building No.17, No.1A Chaoqian Road, Beijing, 102200, China

Last updated: 20 June, 2020